I get the over whelming satisfaction similar to the discovery of a good restaurant that I just have to tell everyone.
The bezel? Bulgari actually has recieved much feedback for this since the first watches many years ago...but their persistence displays their belief in their heritage more than a desire for more profit.
In that ..I salute them.
I went down to Rome just some months back to visit their design studios, and to see how their roots began in Via Condotti, and that logo has little to do with brand broadcast, but more with their history and way of life. Bulgari is run like a Roman empire, with more lateral lines than vertical. And so, it spreads thru to their work.
However, these are my personal observations as both a doctor and businessman. I don't take PR material too seriously. Chuckles.