Bulgari

Double BVLGARI - Double the Splendor

A Look at the BVLGARI-BVLGARI Logo and the Watches That Give It Life

The use of a company’s logo as a design motif is a common practice nowadays, especially among big name fashion labels that seek instant recognition with their products. Many luxury brands on the market use their logos as a decorative element in all sorts of items from clothing and accessories to bags, jewelry and even watches. Being able to successfully use a brand’s logo in the design of its products signifies a certain level of widespread appeal and popularity. Otherwise, why would someone want to wear a name when it’s not their own?

Like Louis Vuitton, Chanel, Gucci and many others, Bulgari has made use of its name and logo in many of their products. There really is no better display of confidence and pride when a company offers its products to the public. For Bulgari, the most prominent use of their logo is in their items that contain the circular engraved BVLGARI BVLGARI element. Customers can find it in all the different types of jewelry items including earrings, necklaces, bracelets and rings. They can find it in the hardware of handbags and the packaging of their fragrances. And most certainly it can also be found on the bezel of their signature BVLGARI BVLGARI watch.

It is obvious that the Italian brand is more than proud of their history, name and products - so much so in fact that it didn’t settle for just using its name. It had to be printed twice! Not many instances exist where a company repeats its name to serve as a design motif.  In most cases, brands will repeat their name, logo, initial or initials to form a pattern. But in the case of Bulgari, the logo has simply been doubled and specially positioned to create a singular design element and serve as a theme for an entire line of jewelry and watches.

The common route in incorporating a single decorative element that is representative of the label is actually to truncate the name to a single letter and use that. This is the case for Hermes and their letter “H”. Other times brands will use more than one initial like “LV” for Louis Vuitton or even double the letter to create a logo in the case of Chanel or Fendi. Bulgari is unique in the way they use their logo by repeating the entire word. We have yet to see Prada release a PRADA PRADA watch or line of jewelry. Read more about the BVLGARI BVLGARI Logo and Watches .