Bulgari

Bvlgari Roma: A Contemporary Icon Carves Out an Imperial Path Through the Decades

A limited, numbered series expressing timeless modernity

It has crossed several decades, survived society’s numerous upheavals and remained resolutely free of constantly changing trends. As imperial as ever, Bvlgari Roma is still as inherently up-to-date and contemporary as the day it was born. Its rebirth in 2012 celebrates almost four decades of innovation and modernity.

The emergence of Bvlgari Roma in 1975 signaled a complete break with the prevailing watchmaking conservatism, under the impetus of the Bulgari family that was keen to shatter standard conventions while boldly proclaiming its roots.

The new creation was inspired by ancient Rome, when emperors chose currency as a means of asserting their sovereignty. Struck with their profile and their reign name, coins symbolized authority, strength, power and character. Bvlgari Roma thus featured a bezel bearing the name of the House and proclaiming the origins of its roots in the Eternal City. These elements became an integral part of the overall design within a formal approach focused on the geometry of the cylinder. It highlighted a sense of purity, understatement and refinement, while evoking the architectural heritage of ancient Rome.

Bvlgari Roma proved a true watershed in the mid-1970s, playing a pioneering role in the watchmaking world; laying a new milestone in the history of watchmaking trends; as well as heralding a dynamic that would later be widely followed in vibrant testimony to this model’s iconic strength.

From that point onward, the Brand signature belonged firmly to Bulgari. The House set the finishing touch to its symbolic and stylistic use by introducing Bvlgari Bvlgari in 1977. In line with Bvlgari Roma, the double logo established itself as a style standard on a model that represented far more than just a watch, conveying a number of underlying values relating to architecture, social symbolism and aesthetics.

Read more about the new limited edition Bulgari Roma !