Bulgari

Being Impressed By Bulgari’s New Female Watch Complications

A few months ago I posted an article asking the question, “Do Women Really Need Watches with Complications?” At the time, Baselworld was just a month away and the new watches hadn’t been released yet.

In the article, I stated:

“For a brand like Bulgari, with their recent acquisitions, there is a plethora of complicated mechanical watches to choose from, from chronographs and retrogrades to Tourbillons and Grande Sonneries.  Unfortunately Bulgari is not an ideal brand for female admirers of automatic watches because we can barely wear any of them. I have personally asked the head of Bulgari’s watch business unit, Guido Terreni, at IGOTT2 two years ago and also to Bulgari’s marketing folks about the possibility of a more extensive line of mechanical watches for women. The intentions seem to be there. Perhaps it is in the works for the long term future. We will simply have to wait and see.”

Fortunately we didn’t have to wait long at all. Little did I know that the product of those intentions was just around the corner. This year Bulgari not only added to their ladies mechanical watch line, they have apparently exploded the contents by introducing not just one but two tourbillon watches for women along with a watch with jumping hours. Releasing several high complication female watches back to back was a bold new statement made by Bulgari. It becomes apparent that the brand may have sought to conserve the fruits of their creative and technical efforts for a more concentrated onset of new developments for women. Read more about the new Bulgari ladies watches here - Bulgari Il Giardino Tropicale and Bulgari Berries Tourbillon and Jumping Hours