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A magic moment : the visit of the Bulgari Boutique, 10 via dei Condotti
As usual and it is a tradition for me, I spent my 2013 Summer Holidays in Rome. But this year, I wished to do something really special: to have a detailed visit with comments of the Bulgari Flagship Boutique located via dei Condotti in the most prestigious area of the city.
Why this boutique is so special?
It can be explained easily: it is the place where the Bulgari story has begun and where the brand became so famous. Well, it is not exactly the truth. Actually, Sotirio Bulgari opened his first main boutique in Rome via Sistina at the top of the Spanish Steps in 1884, the year he founded the company. 20 years later, Sotirio and his sons moved to a first location via dei Condotti before finding in 1905 the definitive location of the Boutique at the number 10.
A few meters from Piazza di Spagna, located via dei Condotti, here is the Bugatti flagship Boutique in Rome:
The question you may have is to understand why this visit is so important for me. I'm a Rome lover and I calculated that I spent more than 6 months of my life in this fantastic city. And Bulgari is one of its symbols. A visit of the Boutique is mandatory since it belongs to the history of Rome.
Don't be wrong: Bulgari is not an Italian company, Bulgari is a Roman one. You understand it when you carefully look at the colours, the style of the jewels. It is also the reason why the history of Bulgari is so connected to the city life, it explains why the expansion and growth of the company took place abroad directly after the first period in Rome and not an Italy. When I visited some rooms of the Boutique, I had the feeling to be back to the 50s in the golden age of the Eternal City, when all the movies stars were coming to Rome to play in large budget movies shot at Cinecitta. You really feel this atmosphere and I was very happy to have this journey to the the glorious past of the company. But at the same time, Bulgari is a very living company with a lot of projects and a big ambition for the future. Nicolas and Paolo Bulgari's close presences can be felt too.
I propose you to follow me, to enter the Boutique and to discover the main rooms. It was a great opportunity for me to do this visit with Paolo Piacitelli, a perfect connoisseur of the Bulgari history. Having such a guide with me was a privilege and thanks to him, I understood better how the growth of the company took place, I learnt which were the iconic jewels of the past, how the evolution of the activities took place... and I could listen to him telling me some anecdotes!
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To enter the boutique, to discover its rooms and some of the latest Bulgari watches, please click on the link below:
bulgari.watchprosite.com
Fr.Xavier
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A magic moment : the visit of the Bulgari Boutique, 10 via dei Condotti
As usual and it is a tradition for me, I spent my 2013 Summer Holidays in Rome. But this year, I wished to do something really special: to have a detailed visit with comments of the Bulgari Flagship Boutique located via dei Condotti in the most prestigiou...
