Bulgari

Even celebrities can't resist the unbridled sophistication of the Bulgari Octo Watch. Two leading cinematic stars, Jeremy Renner and Aaron Eckhart were spotted with theirs in public, proving that whether you are rough and edgy or clean-cut and polished th...  

I know this works in the industry, but... so cheesy.

I'm sorry to chime in negatively, but this stuff really gets my goat. I get exposed to a lot of 'ooh look at some actor' (or other random sleb) wearing Product X, and in 99% of the cases it is just more cynical PR idiocy. I've seen it from the inside - an... 

... but agree with you. However, this is business, this is advertising. We accept this kind of celebrities advertising with cars, with lipsticks, hair styling foam, food, and so on. Why are we so critical when it comes to watches? We have to accept that i... 

...you're right. I was just having a little moan about it...I wish this business were more 'pure', less, well, a business; but the rules governing luxury goods today are about volume and marketing, and the myth of the dedicated artisan who is in it for th... 

Be it in the watch industry, or the car industry, the scheme is always the same: the highly complicated or advanced conversation pieces are used to advertise a manufacturer's capability and prestige. People then buy the more inexpensive entrance pieces, w...