Bulgari

Epitomising a wealth of history with truly iconic stature, the new precious Serpenti watches perpetuate the Bulgari legend with unrivalled intensity.

The Bulgari Serpenti Watch 2012

For several decades, the Serpenti watch by Bulgari has left an indelible imprint on the world of watch and jewellery design. Perpetually scaling new heights of perfection, and brilliantly reinterpreted in tune with the creative inspirations of the Brand, the universal reptile theme has written some of the finest chapters in the history of the Rome-based jeweller.

Bulgari has been able to create a number of subtle and delicate variations in the crafting of the Serpenti bracelet, combining a precious metal structure with precious stones and enamelling, while naturally preserving the innate suppleness and flexibility of this jewellery masterpiece.

The drive for innovation and creativity relives in 2012 with peerless talent.  Serpenti is a direct heir to the historical legacy of the Brand. Inspired by the Bulgari heritage collection and reinterpreted in an eminently contemporary manner, this sophisticated and charismatic new jewellery creation coils around the wrist with precious, flowing ease.

The gleaming 18-carat gold Serpenti bracelet is fashioned in accordance with the most traditional goldsmith techniques, reflecting a degree of excellence and expertise admirably mastered by Bulgari. This masterpiece features a diaphanous pink gold double wrap-around structure, clothed in jet-black or eggshell-white scales set with brilliant-cut diamonds. In its single-coil version, the scales are made of diamond-set pink gold. Despite its inherent complexity, this construction ensures a perfectly smooth, supple feel on the wrist.

Forming a natural extension of the bracelet, the case shaped like a snake's head houses a Swiss quartz movement specifically personalised for Bulgari, and is set on either side with 6 brilliant-cut diamonds (0.6 cts) framing the black sapphire or white mother-of-pearl dial (depending on the version) graced with 12 diamond-set hour-markers.

The intense Bulgari legend lives on through the symbolic figure of the serpent, a splendid jewellery masterpiece and the ultimate contemporary icon.  Serpenti:  a history, a legend, a signature.

SERPENTI / TECHNICAL DATA SHEET

Functions:      Hours, minutes

Bracelet:        Single or double wrap-around coils in 18-carat pink gold; 18-carat pink gold scales with jet-black or eggshell enamelling

Case:             Curved and polished 18-carat pink gold case, set with 6 brilliant-cut diamonds (0.6 cts)

Dial:              White mother-of-pearl or black sapphire dial 

Carats:           Between 2.79 cts (245 diamonds) and 4.12 cts (385 diamonds)

Movement:     Swiss quartz movement personalised for Bulgari, Calibre B031

Press Release

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For Ping's original post in Bulgari forum, bulgari.watchprosite.com