Bulgari Gerald Genta Magsonic photos and video

May 06, 2011,00:01 AM
 

After viewing the Bulgari Il Giocatore Veneziano,  I scanned the room and automatically zeroed in on another timepiece in the complication collection:  The Bulgari Gerald Genta Magsonic.   Why the Magsonic?  I think it was for two reasons.  The first being that the main hallway at Bulgari's exhibition had an area displaying Apple iPad's loaded with their Magsonic app.  It was fun playing with the iPad's and being able to rotate the views and of course listen to the Westminster chime.  Second was probably that I wanted to learn more about the use of the Magsonic material. 
This proprietary and patented alloy was developed by Bulgari Gerald Genta using a new software program designed to analyze different materials (such as titanium and steel) and evaluate it's sound transmission quality.  What was interesting to me was that this Magsonic alloy is used only in the middle of the case.  This is because the sound is usually diffused in a sideways direction.


The original version introduced in 2009 was made with a titanium case, whereas this year it is produced in 18K pink gold.  The case measures 51mm (arguably it is 46mm if you exclude the levers that operate the grande sonnerie and the circular case pillars).  It is 16.27mm thick and is paired with a black alligator strap and deployant buckle.  I noticed a few small differences between the 2009 and 2011 versions such as the BVLGARI logo, the raised engraving of the GG Caliber 31001 on the outer edge of the dial, and the change in the font on the hour indicators.





The magsonic is fitted with a transparent caseback.  There are two power reserve indicators, one for the 48 hour power reserve and another for the sonnerie.  The hands are hollow arrow shaped  and are very similar to the hour indicators on the front of the dial. 




Here's a closeup of the crown.  Actually the case and crown have almost identical design elements with one of my favorite watches in the Bulgari complication collection, the GG Tourbillon Sapphire.  You can see the differences, where the Tourbillon Sapphire has the case pillars filled with lume, the Magsonic is left hollow probably to maintain the sound transmission of the alloy.






The hour and minutes dial is offset at the 3 o'clock position to create an open area for the tourbillon and hammers:







And a closeup of the tourbillon.  I like the alternating gold and silver colored finish with the perlage and engraved wave patterns throughout the movement.  My pics don't really show off the the sparkle of the raised polished areas against the matte finish.








Closeups of the Magsonic alloy around the middle of the case.  It has a slightly shiny deep blackened finish and overall it isn't as heavy on the wrist as I imagined it would feel.  The crown is large having the eight sided cylinders that protrude around the crown makes it very easy to wind the movement.

 






And just like the Il Giacatore I reported on earlier I really wanted to make this video to show the details of the Magsonic.  This first video shows you the watch from various angles. 



And a video with two segments where I was able to active the grande sonnerie and listen to the Westminster chimes.  It was clearly audible to everyone in the room.  I'm not an expert in repeaters but it sounded great to me.  The only thing I noticed was that the cadence seemed a little fast:



And a final video of the front dial of the Magsonic showing the tourbillon movement:



Regards,
ED-209

This message has been edited by ED209 on 2011-05-06 09:48:20

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I fixed the links to the videos for the Bulgari Magsonic

 
 By: ED209 : May 6th, 2011-09:47
Thanks everyone for letting me know about the problem with the video link. I've fixed it and hopefully you can view the videos. Have a great weekend, ED-209

the engraved wave pattern

 
 By: lien : May 6th, 2011-16:38
is very very cool! ll this be a unique bulgari motif? this piece is simply awesome! thx for sharing!!! Cheers, Ed~

Not sure if this wave pattern is unique to Bulgari

 
 By: ED209 : May 7th, 2011-18:06
But I do like how it is applied to the Magsonic movement. Thanks for reading this post Ed. Regards, ED-209

Fantastic coverage

 
 By: AB : May 6th, 2011-18:22
Thanks for the video, I haven't heard this anywhere before on any watch forum. best, AB

Hope you can check one out in person

 
 By: ED209 : May 7th, 2011-18:08
Thanks AviBess for checking out this review of the Magsonic. Regards, ED-209

thanks for the report

 
 By: playtime : May 6th, 2011-19:22
gorgeous watch!

I agree

 
 By: ED209 : May 7th, 2011-18:09
Thanks playtime. Regards, ED-209

Wow! Now that's impressive!

 
 By: Davo : May 7th, 2011-00:44
What a piece of work! Thanks for posting the great pics and vids.

My first experience.......

 
 By: DRMW : May 7th, 2011-04:02
Back in 2008, I first heard about the Magsonic when we were in the UAE for a special Gerald Genta presentation on a PuristS trip. Cool to see your pics and the video really helps, thanks! -MW

It was a memorable trip to the UAE for the Genta event

 
 By: ED209 : May 7th, 2011-18:13
I remember that trip too. Very impressive watches to see in person. The watch case with the tv screen and secret activation was really cool to see. Regards, ED-209

Thanks Ed.

 
 By: foversta : May 7th, 2011-10:24
There is another point to remind, not linked to the Magsonic material. The Grande Sonnerie from Genta has been the first Grande Sonnerie with a 4 hammers chime. The 4 hammers produce a wondeful melody. And I can't write about the GS without thinking to Mr... 

The first Grande Sonnerie with 4 hammer chimes

 
 By: ED209 : May 7th, 2011-18:14
Thanks Fr.Xavier, I didn't know that the Grande Sonnerie from Gerald Genta was the first with 4 hammer chimes. Thanks for sharing this very interesting fact. Regards, ED-209

The first wristwatch to be more precise, I forgot to mention it

 
 By: foversta : May 8th, 2011-00:05
The only other wristwatch which has this feature is currently the JLC Hybris Mechanica Sonnerie. Fx

Another Gerald Genta Grand Sonnerie...

 
 By: patrick_y : May 9th, 2011-00:37
Another interesting piece. First time I've heard what it sounds like, but not the first time I've seen it in person. Thanks for sharing.

Saw it a couple months ago...

 
 By: patrick_y : May 9th, 2011-21:29
Saw it at a couple months ago at my local Neiman Marcus department store. Didn't get to hear it or touch it unfortunately.

Amazing speed and sound...

 
 By: patrick_y : May 9th, 2011-00:36
The tone is good, and for something that fast, it's important to not have the normal reverberation within the gongs. It's a great sounding watch! Very fast. Having seen the watch and handling it in person, what are your opinions of the overall styling and... 

one question

 
 By: aaronm : May 9th, 2011-09:37
why the number "2" on the crown? I'm in agreement about the chimes, clear, but too quick. A

The number 2 on the crown

 
 By: ED209 : May 9th, 2011-20:34
Hi Aaron, I'll get back to you about the crown in a little bit. Thanks for checking out the review and viewing the videos. Regards, ED-209