A hypothetical model...Date: May 01, 2010,11:23 AM - (view entire thread)
Let's say Audemars Piguet sold their simple pieces online, and insisted that those who were interested in the high horology pieces to acquire them from actual retailers.
To me, that would be a slap in the face if I were a person (with less financial means) who could only afford the non-complicated pieces. However, it is a convenience feature for corporations (who are purchasing them as corporate gifts) and for time-strapped wealthy individuals who need something quickly.
Basically, in my opinion, the internet is simply commoditizing the non-complicated pieces, they are pieces that can be easily found, easily gotten, and easily acquired.
A simple Patek Philippe Calatrava 5000 or 6000 is just another piece that can be gotten online. A non-complicated Royal Oak is something that be acquired online.
Also, this is a slippery slope, today, non-complicated pieces are going to be able to be acquired online. But tomorrow, petite complications (chronographs, annual calendars, time-zones) will be able to be acquired.
- Main Post: PuristSPro Interviews Mr. Francesco Trapani, CEO of the Bulgari Group pingtsai : April 30th, 2010-08:10
- Great interview! Interesting insight on their view of.... DRMW : April 30th, 2010-08:55
- Oh, I am somewhat dissatisfied with the answer to the e-commerce question... patrick_y : April 30th, 2010-21:47
- We will see in the 5 following years which typology patrickh : May 1st, 2010-12:48
- Thank you for your equally thorough response Patrick. pingtsai : May 2nd, 2010-14:47
- Thanks for checking out the interview Anthony! [nt] ED209 : May 2nd, 2010-22:17
- I will openly admit that Bulgari has been growing on me 219 : May 3rd, 2010-04:35
- Thanks Andrew for stopping by and reading the interview ED209 : May 3rd, 2010-20:50
- Thank you, Mr. Trapani, Ping, Ed, interesting read! ThomasM : May 3rd, 2010-12:05