Bulgari

T2009
32

• Show profile
• Show other posts

Endurer VS Octo

It is interessting to see that the Octo has been chosen as the watch ofthe year by "montres passion" magazine

I am a fan of the new DR and GG Bulgari collection, but again, this prize does not mean much, it simply adds more leverage to the integration process, and might help sales arguments for retailers, etc. Other than that, if you dig a bit deeper, this announcement is important for Bulgari, but nothing as grandiose ! The watch didn't even start selling yeat (yes it hit the stores, but wait for the results)

The Endurer is an amazing watch. Next year, I am pretty sure there will be an all black version we have already seen on some pictures, but I am afraid maybe it will be to late for that edition, the black concept is already all out there... I have personally seen pictures of the Endurer with a black bezel, but would not be able to confirm whether it was black ceramic, or rubber... Anyways, doesn't really change the watch that much...

It would be amazing to have a normal chronograph version of the Endurer, which it would make sense to have a bit more affordable, no? Because the chronosprint is like a more exotic variation. (and slightly disappointing, as it does not really add up the value of the watch among afficionados) On the other hand, the Endurer has a huuuuuuge potential as a ROSE GOLD watch, imagine it with a black leather strap-rubber, wow, stunning.....

The Octo is some 20%-30% more expensive as well, and its legibilty is not that great.

The Octo is a more unique piece, but also requires a niche market.

As far as the Endurer is concerned, I would suggest the HUBLOT BIG BANG model to follow. Celebrity endorsements, dial, metal variations, straps, etc. With its retail slightly bit under 10'000 Euros, it could eventually tap into a vast market. We have seen Clive Owen on advertising pictures for the BVL MAN perfume, how about him wearing the Endurer instead the Sotirio? (and the funny thing is, there are no watch ads with him, not even with the Sotirio Collection, you can only see him wearing the watch on the perfume ad, a BIG MISS to my honest opinon.)

The advantage of the Octo is that it will without doubt attract GG customers, while the Endurer might not be able to rely on the DR customer base, as, YES, it is a different DR..... But in comparison with other DR interpretations of Basel 2010, is the most successful one !

Octo Vs Endurer, time will tell......... My vote for Endurer, sophisticated style, in a masculin, big case, at a price one can still designate as "reasonable".. GG not my cup of tea, but it might just sell because of that

Br,

T

Site Info.